The revered traditions of Japan are a true source of wonder and fascination. In choosing to create only koinobori, Madame Mo has decided to pay tribute to one of Japan's most joyous and beloved traditions: Kodomo no hi, Children's Day.
The koi carp deploys its majestic swimming in the pure waters of the ornamental ponds. We admire it peacefully, breathing the pure air that surrounds us. For the purity of air and water to remain, Madame Mo also endorses her costume in hummingbird feathers.To make its koinobori, she has naturally chosen a material that is respectful of both nature and people: organic cotton.
Organic cotton is grown without the use of insecticides or pesticides, using natural compost.
It requires half as much water to produce, as without the spreading of chemical products, far less water is needed for the crops.
Rotation of the cotton crops oxygenates and helps preserve the soil and breaks disease cycles.
All Madame Mo koinobori are GOTS certified, meaning they meet a standard of environmental and social criteria for the textile industry. From the organic farmers cooperative to the spinning, weaving and sewing phases, every link in the chain is audited at least once a year by the independent organisations ECOCERT and CONTROL UNION.
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